Alitura Theory

My favorite way to work out: pop a couple revitalize in the middle of an intermittent fast, after some Bulletproof Coffee. You don't necessarily need a gym to get the best workout of your life.

This year's Paleo(fx) convention was awesome! We set up our booth showcasing some of our newest products including our Alitura Derma Roller and Body Lotion. The Derma Roller was one of the most exciting products of the convention as one intrigued customer after another dropped by to learn of their benefits and how to use them. Check out our blog post and learn everything you need to know about Derma Rolling by clicking here. There were so many great companies in attendance this year, and when it was all over I was filled with inspiration and gratitude.

The perfect clay mask routine starts with the Derma Roller. In addition to boosting collagen production, the 600 titanium microneedle roller reduces the appearance of large pores. It's the beauty industry’s best-kept secret and Andy swears by it to enhance his mask experience.

Spring is here! And that means baseball is too! For me, there is no better way to enjoy it than out at the ballpark and meeting baseball players, doing what I can to educate them on the importance of skin care and nutrition - what they put into and onto their body.  A lot of the time, people are only aware of what we see advertised to us, the big corporate names with the toxic/synthetic formulas and ingredient decks.  For these baseball players who are out in the sun for hours with those chemicals getting baked into their skin, that is a huge concern. The importance of what is put into these products as well as how clay masks work can have optimal results for healthy skin. 

I had a blast on Focus TV's show 'The Pitch,' where I was able to discuss how I took a bad accident, getting hit and run over by two cars, and ultimately found my true passion in skincare, health and wellness. I chatted with Rachel Wallis, who is an expert in business and is highly respected in the entrepreneurial community. It is always fun to retrace the steps of how I created The Alitura Clay Mask, Moisturizer and Night Cream out of a single bedroom apartment in North Hollywood, and grew it into a global business that is now located in 75 countries. 

If you haven't had bulletproof coffee by now, you're missing out! Bulletproof coffee is a high calorie drink meant to replace what you'd typically have for breakfast. Everyone adds their own flavor to their recipes. Read on to see how Andy, the CEO/Founder of Alitura, likes to drink his Bulletproof coffee.

Derma Rolling is the secret weapon to eliminating skin imperfections and attaining flawless, timeless skin. It’s a wonder treatment for everything from scars to wrinkles to acne. But unlike most other treatments, which can cost a pretty penny, Derma Rolling is incredibly cost-effective and can be done in the comforts of your own bathroom. If you have previously tried everything under the sun to improve the appearance and health of your skin with no luck, Derma Rolling targets the areas most other treatments miss. It will without doubt improve your current skin condition in a way topical treatments simply cannot. The real secret to Derma Rolling lies in its ability to stimulate collagen synthesis by generating acute inflammation. This process helps to rebuild collagen beneath the surface of your skin.