The Clay Mask

Unlike anything on the market, The Alitura Clay Mask is a complete facial treatment that cleanses your skin deep within its layers. This all-natural, powder-to-cream mask is packed with nutrients that not only purify and nourish your skin but also exfoliate away dead cells, minimize pores, boost circulation, and promote new cell growth. Its unique blend of nine nutrient-dense ingredients, combined with detoxifying clays that draw out impurities, leaves your skin looking porcelain-smooth and radiant. 

Yuka Rating: 100/100

Beauty Shortlist Awards - 2025 Best Face Mask

Dirty Thinkers Choice Awards - Best Mask

We firmly believe that this is the most effective single-use skincare product on the market. The Alitura Clay Mask is a nutrient-packed, all-natural powder-to-cream mask that cleanses, purifies, and nourishes the skin. The go-to treatment for estheticians and beauty spas worldwide, level up and treat yourself to the ultimate self care pampering. You deserve it ;)

The Clay Mask was designed to detoxify your skin. This purification process begins with the formulation itself.

100% free of toxins. Formulated WITHOUT comedogenic ingredients, synthetic fragrances, parabens, sulfates (SLS/SLES), phthalates, DEA, MCI/MI, formaldehyde-releasing preservatives, heavy metals, PFAs, talc, petrolatum/paraffin/mineral oil, lanolin, gluten, denatured alcohol, or unnecessary emulsifiers and solvents.

The 9 in 1 Formula
Freshwater Pearl Powder: one of nature’s more subtle exfoliates, has the remarkable ability to establish an even skin tone and mitigate the appearance of wrinkles. It is particularly useful for eradicating sun spots, reducing redness, and mitigating irritation. Pearl Powder is a unique ingredient rarely found in other products and it is part of the Alitura Difference.

First 4-Hour Grass-Fed Colostrum is a natural source of many vitamins, minerals, enzymes, and amino acids. Rich in growth factor IGF-1, Colostrum assists in the regeneration of skin cells.

American Ginseng supports skin vitality by supporting oxygenation of the blood. Ginseng is a critical component to sustaining skin regeneration for a radiant complexion.

10% NON-GMO L-Ascorbic Acid is the most immediately-absorbable form of Vitamin C on the market. L-Ascorbic Acid is a potent antioxidant that helps combat environmental pollution and toxins.

Rhassoul Clay, direct from the Atlas Mountains of Morocco, this Clay provides an unmatched detoxifying effect for facial skin. Recent studies have shown Rhassoul to be valuable in improving skin elasticity, unclogging pores, and removing excess surface oils.

French Green Illite Clay is the mother of all medicinal clays. It has been known for many decades as The Green Clay long before we were able to differentiate between the many structural types. In those days, green was the only characteristic. This is without any doubt the most widely used medicinal clay worldwide. Internally and externally, the most stable and efficient clay used in natural health care.

Calcium Bentonite Clay (Nevada Green Desert Clay) is a highly absorbent quarry-mined Clay that develops a mild electric charge when saturated with liquid. This characteristic is particularly helpful in the extraction of acne-producing toxins and metals. Bentonite also has a potent astringent properties that work to shrink and tighten inflamed pores.

Canadian Kaolin Clay is commonly used in many different spa treatments to help purify, nourish, and heal different skin types. The use of Kaolin Clay originated from the Romans, Greeks and Chinese. It contains many essential nutrients that are beneficial in the anti-aging process.

Organic Kelp Powder is loaded with Sodium Alginate, a powerful topical cleanser. This nutrient-dense antioxidant promotes a luminous complexion by penetrating pores and drawing out impurities.

Disclaimer: Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease. If you have a pre-existing skin condition, please consult a physician prior to use.

Step 1: Mix 1 tablespoon of the Alitura dry clay mask with equal part water, or until you get a toothpaste-like consistency. Optional: To increase activation you can substitute water for apple cider vinegar. If you have sensitive skin we recommend avoiding the substitution of water.

Step 2: Application. Using your fingertips or preferred utensil, gently apply the clay mask smooth paste with your fingertips, covering all of the skin except the skin around your eyes. Let your clay mask dry completely, leave it on for 20-30 minutes.

Step 3: Rinse in the shower or with a damp washcloth.

Step 4: Follow your facial treatment with a cold water rinse to close the pores. After patting your skin dry, follow with the Alitura Gold Serum and Alitura Moisturizer or Hyaluronic Night Cream.

For best results: Use each product within 6 months of opening.