The Alitura Clay mask contains four different types of clay which thoroughly purify the skin at it’s deepest layers. Today, I want to deep dive into exactly where these clays come from, the unique benefits they each provide, and exactly how they work to beautify your skin. The key element of why clay has such an amazing effect on the skin is its ability to draw out impurities, toxins, and heavy metals. And this happens in a two-part process… First is the adsorption phase. This is where toxins are mobilized and drawn to (i.e. stick to) the outside of clay particles. And this is possible because the outside surface of the clay particles carries a negative charge (-), attracting the typically positively charged (+) toxin or impurity particles. The second phase of this process is the absorption phase, when the toxins and impurities are absorbed into the actual clay particles and become attached to the internal structure of the clay, like how a sponge absorbs water. Very few other substances have this type of power, which is why clay is the feature ingredient in the Alitura Clay Mask. The Four Featured Clays The first type of clay in the Alitura Clay Mask, native to the Atlas Mountains of Morocco, is Rhassoul Clay. The name “Rhassoul” derives from the Arabic word for washing, “Rhassala.” Rhassoul absorbs impurities from the skin and hair and provides the skin and hair with important minerals such as silicon, Magnesium, iron, sodium, potassium, lithium, and other trace elements. Recent studies have shown Rhassoul to be valuable in improving skin elasticity, unclogging pores, improving skin texture, reducing skin redness, and removing harmful, excess surface oils. Next, let’s talks about Pyrophyllite Clay. Pyrophyllite Clay is part of the smectite family of clays, meaning it has the property to swell in contact with water. This is an important aspect of skincare because this clay doesn’t clump upon application, reducing the risk of irritation while cleansing. Pyrophyllite clay contains 70% of the mineral silica which is vital in maintaining elasticity in your skin. Along with other trace minerals and angstrom elements, pyrophyllite clay has been used for centuries to instigate skin renewal and invigoration. Also, pyrophyllite clay is rich electrolyte content which provides an abundance of free ions acting as antioxidants to the skin – a beautifying powerhouse. The third type of clay in the Alitura Clay Mask is calcium bentonite clay (green desert clay). Bentonite Clay is the most abundant of the clays and provides potent astringent properties that work to shrink and tighten inflamed pores. Bentonite clay’s effects on opening and purifying the skin’s pores are revered for their acne fighting effects and its ability to reduce redness in the skin. Finally, the last type of clay we’ll talk about today is Kaolin Clay. The use of kaolin clay originated from the Romans, Greeks and Chinese. It contains many essential and phytonutrients that are beneficial in the anti-aging process. Kaolin clay is the gentlest of ours clays. It isn’t over-drying and gently stimulates circulation to the area of application, which improves healing and provides nourishment for the skin Other benefits of kaolin clay include its ability to remove dead skin cells and it’s disinfectant properties which help heal existing blemishes and prevent new ones. Together, these four clays make up the perfect combination for a rejuvenating, purifying, and healing skincare treatment. As you know, we advocate the use of other natural additions to the clay mask in order to make it’s beautifying effects even more effective. This includes mixing the mask with apple cider vinegar and adding essential oils. We would love to hear how you personally use the Alitura Clay Mask by leaving a comment in the comments section below. That’s all for today. Wishing you well in your pursuit of a healthy, vibrant existence, 
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