The Gold Serum

Elevate your skincare routine with The Alitura Gold Serum, a potent elixir hand-crafted to nourish, restore, and illuminate your complexion. Made with 95% Organic Ingredients, this powerhouse formula blends cutting-edge bioactive botanicals, antioxidants, and skin-rejuvenating compounds to deliver both instant radiance and long-term skin health.

Key Features:

• Nutrient-Rich Formula – Infused with Marine Collagen, Alfalfa-derived Vitamin A, and organic plant extracts, this serum deeply hydrates and revitalizes, promoting a firm, youthful complexion.
• Advanced Skin Renewal – The synergistic power of GHK-Cu (Copper Tripeptide-1) and Astaxanthin stimulates cellular regeneration, reducing the appearance of fine lines, wrinkles, and uneven tone.
  
• Instant Glow & Hydration – Lightweight yet deeply nourishing, this serum instantly enhances skin’s luminosity, leaving you with a hydrated, dewy finish.
• Long-Term Skin Protection – Rich in antioxidants, The Gold Serum helps shield skin from environmental stressors, combat oxidative damage, and promote elasticity and resilience over time.
• Luxuriously Packaged in Miron Glass – Preserving the purity and potency of its ingredients, The Gold Serum is housed in specialized violet glass, ensuring maximum efficacy without the need for toxic preservatives.

Transform your skincare with The Alitura Gold Serum—because your skin deserves nothing less than gold-standard nourishment.

Beauty Shortlist Awards - 2025 Editor's Choice

Dirty Thinkers Choice Awards - Best Serum

Instantly upon application, The Gold Serum gives a noticeable glow for a more youthful, supple, and radiant complexion that lasts. This skin elixir is made with time-tested, sacred ingredients heavily influenced by a deep passion for Ancient Egyptian ancestral alchemy. A silky, handcrafted emulsion of organic beeswax, propolis and a blend of carefully sourced organic essential oils and botanicals from all over the world.

Made with GHK-Cu (Copper Tripeptide-1) to help tighten skin and reduce hyperpigmentation. A vital addition to your skincare routine to help prevent wrinkles and diminish age spots. This highly concentrated hydrating serum is made with nutrient dense, active ingredients to improve skin elasticity and minimize the appearance of fine lines and age spots.

Organic Alfalfa-derived Vitamin A is an organic, plant-derived form of retinol (Vitamin A). Carefully sourced from France, this extract of Alfalfa is the latest in cutting-edge Anti-Aging science. Highly touted as an all-natural alternative to Retinol and proven to combat fine lines and wrinkles, it protects and repairs the dermis. This highly-concentrated form of Vitamin A is a biological wake-up for devitalized skin.

GHK-Cu (Copper Tripeptide-1) has been found to help tighten loose skin, improve elasticity and support the collagen layer. It helps to reduce photodamage and hyperpigmentation.

Astaxanthin is a powerhouse antioxidant proven to be a sensational nutrient for improving skin stability by targeting oxidative stress, inflammation, and immune function while to helping prevent and eliminate fine lines, wrinkles and age spots.

Marine Collagen is a highly bioavailable anti-aging collagen protein that helps to improve elasticity in the skin, diminish the appearance of fine lines and wrinkles.

Co Q10 is a potent antioxidant that acts as the first line of defense against oxidative damage and improves the functional ability of mitochondria, a critical addition for optimal skin health during the cell turnover process.

Organic Jojoba Oil, Organic Olive Oil, Organic Witch Hazel, Organic Rose Water, Organic Rosehip Oil, Organic Hemp Seed Oil, Marine Collagen, Organic Hawaiian Beeswax, Co Q10, Organic Bee Propolis, Astaxanthin (Microalgae), Organic Medicago Sativa (Alfalfa) Extract (Plant-derived Vitamin A), GHK-Cu (Copper Tripeptide-1), Organic Neroli Oil, Organic Rose Otto Essential Oil, Organic Australian Sandalwood Essential Oil, Organic Frankincense Essential Oil, Organic Carrot Seed Essential Oil.

Bottled In Miron Glass: “Preserved by the bottle not by Toxins”.

Sustainably sourced from the Netherlands, our biophotonic Miron glass is ultra-durable, non-toxic, and designed to naturally preserve our formulations. By allowing only infrared and violet light to pass through, it helps protect and works to enhances the potency of our ingredients—eliminating the need for harsh, synthetic preservatives.

Disclaimer: Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease. If you have a pre-existing skin condition, please consult a physician prior to use.

After cleansing, apply a thin layer of the Alitura Gold Serum in the palm of your hand. Quickly rub your palms together to further activate the serum. ​Using both hands, apply by pressing gently into your skin for 30 seconds. Follow with the Alitura Moisturizer or Alitura Night Cream. The Gold Serum also makes an excellent burn-free aftershave.