I have been using Alitura for at least 5 years. There are so many things I love about this line. The Gold Serum is truly irreplaceable. Since using Alitura I never have dry skin anymore, even when traveling and the change in weather. It's always soft and dewy. I love that it's in miron glass protecting your product and recyclable. I love when my pup licks my face, I don't have to worry about them ingesting harmful chemicals. It truly is skin food. I would like to do the clay mask and dermal roller more often. I see such a difference in my skin afterwards. I have turned so many friends and family on to this incredible line. I even take it with me to my med-spa and use the Alitura line instead of what they offer for quicker healing from professional level micro-needling. It truly heals overnight. I cannot say enough great things about Alitura. I do suggest using the whole line for optimum results. The gold serum, the moisturizer, the night cream and then the clay mask and dermal roller. You will be so happy you did.