Alitura Theory

I'm not going to be winning any food-plating competitions anytime soon but let's focus on the important part, the nutrition.  When I want to give my digestive system a break after eating a lot of meat or fish protein, I will go with softer protein, like eggs, for a few days. I really believe (barring any allergies or food sensitivity issues) that pasture raised - organic eggs should be categorized as a superfood. As you will notice below, the yolks are still intact by cooking them sunny side up. This retains the great fatty acid composition and mineral content and preserving the vital nutrients that good pastured egg yolks contain.

Spring is here! And that means baseball is too! For me, there is no better way to enjoy it than out at the ballpark and meeting baseball players, doing what I can to educate them on the importance of skin care and nutrition - what they put into and onto their body.  A lot of the time, people are only aware of what we see advertised to us, the big corporate names with the toxic/synthetic formulas and ingredient decks.  For these baseball players who are out in the sun for hours with those chemicals getting baked into their skin, that is a huge concern. The importance of what is put into these products as well as how clay masks work can have optimal results for healthy skin. 

I had a blast on Focus TV's show 'The Pitch,' where I was able to discuss how I took a bad accident, getting hit and run over by two cars, and ultimately found my true passion in skincare, health and wellness. I chatted with Rachel Wallis, who is an expert in business and is highly respected in the entrepreneurial community. It is always fun to retrace the steps of how I created The Alitura Clay Mask, Moisturizer and Night Cream out of a single bedroom apartment in North Hollywood, and grew it into a global business that is now located in 75 countries. 

If you haven't had bulletproof coffee by now, you're missing out! Bulletproof coffee is a high calorie drink meant to replace what you'd typically have for breakfast. Everyone adds their own flavor to their recipes. Read on to see how Andy, the CEO/Founder of Alitura, likes to drink his Bulletproof coffee.

The more you learn about holistic health, the more you realize less is truly more. When it comes to our skin this is especially true. Our entire body does a really extraordinary job at self-regulating. It seems the only thing we need to do, is get out of its way.

Typically, when the body is healthy, clean, free of toxicity and balanced, our skin has a way of regulating itself. Our skin is covered with trillions of cells of bacteria and this microbiome, when balanced, keeps the skin protected, healthy and even clean.

Does colostrum have benefits for the skin? Absolutely! Colostrum plays an essential role in giving the body vital micronutrients needed to maintain a healthy, vibrant existence. 

Derma Rolling is the secret weapon to eliminating skin imperfections and attaining flawless, timeless skin. It’s a wonder treatment for everything from scars to wrinkles to acne. But unlike most other treatments, which can cost a pretty penny, Derma Rolling is incredibly cost-effective and can be done in the comforts of your own bathroom. If you have previously tried everything under the sun to improve the appearance and health of your skin with no luck, Derma Rolling targets the areas most other treatments miss. It will without doubt improve your current skin condition in a way topical treatments simply cannot. The real secret to Derma Rolling lies in its ability to stimulate collagen synthesis by generating acute inflammation. This process helps to rebuild collagen beneath the surface of your skin.