Alitura Theory

Focus TV's "The Pitch" with Andy Hnilo
I had a blast on Focus TV's show 'The Pitch,' where I was able to discuss how I took a bad accident, getting hit and run over by two cars, and ultimately found my true passion in skincare, health and wellness. I chatted with Rachel Wallis, who is an expert in business and is highly respected in the entrepreneurial community. It is always fun to retrace the steps of how I created The Alitura Clay Mask, Moisturizer and Night Cream out of a single bedroom apartment in North Hollywood, and grew it into a global business that is now located in 75 countries. 
A Guide to Organic Body Lotion

The more you learn about holistic health, the more you realize less is truly more. When it comes to our skin this is especially true. Our entire body does a really extraordinary job at self-regulating. It seems the only thing we need to do, is get out of its way.

Typically, when the body is healthy, clean, free of toxicity and balanced, our skin has a way of regulating itself. Our skin is covered with trillions of cells of bacteria and this microbiome, when balanced, keeps the skin protected, healthy and even clean.

Colostrum and Its Amazing Health Benefits to Humans
Does colostrum have benefits for the skin? Absolutely! Colostrum plays an essential role in giving the body vital micronutrients needed to maintain a healthy, vibrant existence. 
The Ultimate Guide to Derma Rolling: The Best-Kept Beauty Secret
Derma Rolling is the secret weapon to eliminating skin imperfections and attaining flawless, timeless skin. It’s a wonder treatment for everything from scars to wrinkles to acne. But unlike most other treatments, which can cost a pretty penny, Derma Rolling is incredibly cost-effective and can be done in the comforts of your own bathroom. If you have previously tried everything under the sun to improve the appearance and health of your skin with no luck, Derma Rolling targets the areas most other treatments miss. It will without doubt improve your current skin condition in a way topical treatments simply cannot. The real secret to Derma Rolling lies in its ability to stimulate collagen synthesis by generating acute inflammation. This process helps to rebuild collagen beneath the surface of your skin.