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1175+ Verified Customer Reviews
finally, a clay mask with superior, natural ingredients
$65 $39
40% OFF - Today Only!
FORMULATED WITH SAFE, NON-TOXIC INGREDIENTS
MADE IN USA
VISIBLE, POWERFUL RESULTS YOU CAN TRUST
GET 40% OFF THE CLAY MASK
Trusted by 100,000+ Customers
Trusted by 100,000+ Customers
Naturally organic pure ingredients to truly flourish and become our greatest! Thanks so much for the amazing products!
Olivia R.
1175+ Verified Customer Reviews
finally, a clay mask with superior, natural ingredients
$65 Now $39
SAFE, NON-TOXIC INGREDIENTS
MADE IN USA
VISIBLE, POWERFUL RESULTS YOU CAN TRUST
GET 40% OFF THE CLAY MASK
Trusted by 100,000+ Customers
Trusted by 100,000+ Customers

Naturally organic pure ingredients to truly flourish and become our greatest! Thanks so much for the amazing products!
Olivia R.
AS SEEN IN
BEFORE VS. AFTER
Real People,
REAL RESULTS
Before
After
Amazing from the ingredients to the packaging!! Once you truly see the art, intention, love, & purpose in the packaging alone, you will understand the product you are receiving goes deeper than just something you apply on your skin. It is incredible the love for our ancestry and those above giving us naturally organic pure ingredients to truly flourish and become our greatest! Thanks so much for the amazing products!
-Olivia R.
Verified Buyer
Before
After
I recently tried the Alitura Naturals Clay Mask, and it's quickly become a favorite in my skincare routine! I love that it's organic and all-natural, knowing I'm putting clean ingredients on my skin is a huge plus. From the first application, I noticed an instant glow. The mask left my skin feeling soft, hydrated, and noticeably radiant. I also love how gentle it feels; even with sensitive skin, I didn't experience any irritation or dryness. Highly recommend this if you're looking for a product that will leave your skin looking fresh, healthy, and truly glowing!
-Anonymous
Verified Buyer
US VS THEM
Toxin-Free Commitment
Non-GMO
Active-Only, No Fillers
Made in the USA
Miron Glass Packaging

Other Beauty Brands
Luxury brands often use high-quality actives but may include synthetics, fragrance, and other ingredients not in Alitura’s strict exclusion list.
Most brands do not prioritize non-GMO ingredients. Instead, they rely on mass-produced, genetically modified crops and synthetics to keep costs down.
Adding fillers and cheap additives to extend shelf life, cut costs, or create a certain texture
A lot of mainstream and luxury skincare brands manufacture their products overseas — in mass-production facilities.
Using plastic containers to cut costs, leaching compounds like BPA, phthalates, or microplastics into the formula.
US VS THEM
Toxin-Free
Non-GMO
Active-Only, No Fillers
Made in the USA
Miron Glass Packaging

Other Beauty Brands
The Clay Mask
45 - 60 Day Supply!
1175+ Verified Customer Reviews
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For a limited time, you have the chance to try The Clay Mask for 40% OFF the first month! Then get 15% OFF ongoing after that. Cancel anytime. Click below to try The Clay Mask TODAY!
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Our Promise To You
30 Day Money-Back Guarantee
If you don't love the results you see within 30 days, let us know and we'll start a free return for you, no questions asked!

Beautiful Skin, Naturally
Meticulously formulated with pure, potent, and proven ingredients, with a non-toxic promise.
How to Use
Step 1: Mix 1 tablespoon of the Alitura dry clay mask with equal part water, or until you get a toothpaste-like consistency. Optional: To increase activation you can substitute water for apple cider vinegar. If you have sensitive skin we recommend avoiding the substitution of water.
Step 2: Application. Using your fingertips or preferred utensil, gently apply the clay mask smooth paste with your fingertips, covering all of the skin except the skin around your eyes. Let your clay mask dry completely, leave it on for 20-30 minutes.
Step 3: Rinse in the shower or with a damp washcloth.
Step 4: Follow your facial treatment with a cold water rinse to close the pores. After patting your skin dry, follow with the Alitura Gold Serum and Alitura Moisturizer or Hyaluronic Night Cream.
For best results: Use each product within 6 months of opening.
Key Ingredients
Freshwater Pearl Powder
one of nature’s more subtle exfoliates, has the remarkable ability to establish an even skin tone and mitigate the appearance of wrinkles. It is particularly useful for eradicating sun spots, reducing redness, and mitigating irritation. Pearl Powder is a unique ingredient rarely found in other products and it is part of the Alitura Difference.
Grass-Fed Colostrum
First 4-Hour Grass-Fed Colostrum is a natural source of many vitamins, minerals, enzymes, and amino acids. Rich in growth factor IGF-1, Colostrum assists in the regeneration of skin cells.
American Ginseng
American Ginseng supports skin vitality by supporting oxygenation of the blood. Ginseng is a critical component to sustaining skin regeneration for a radiant complexion.
10% NON-GMO L-Ascorbic Acid
10% NON-GMO L-Ascorbic Acid is the most immediately-absorbable form of Vitamin C on the market. L-Ascorbic Acid is a potent antioxidant that helps combat environmental pollution and toxins.
Rhassoul Clay
Rhassoul Clay, direct from the Atlas Mountains of Morocco, this Clay provides an unmatched detoxifying effect for facial skin. Recent studies have shown Rhassoul to be valuable in improving skin elasticity, unclogging pores, and removing excess surface oils.
French Green Illite Clay
French Green Illite Clay is the mother of all medicinal clays. It has been known for many decades as The Green Clay long before we were able to differentiate between the many structural types. In those days, green was the only characteristic. This is without any doubt the most widely used medicinal clay worldwide. Internally and externally, the most stable and efficient clay used in natural health care.
Calcium Bentonite Clay
(Nevada Green Desert Clay)
Calcium Bentonite Clay (Nevada Green Desert Clay) is a highly absorbent quarry-mined Clay that develops a mild electric charge when saturated with liquid. This characteristic is particularly helpful in the extraction of acne-producing toxins and metals. Bentonite also has a potent astringent properties that work to shrink and tighten inflamed pores.
Canadian Kaolin Clay
Canadian Kaolin Clay is commonly used in many different spa treatments to help purify, nourish, and heal different skin types. The use of Kaolin Clay originated from the Romans, Greeks and Chinese. It contains many essential nutrients that are beneficial in the anti-aging process.
Organic Kelp Powder
Organic Kelp Powder is loaded with Sodium Alginate, a powerful topical cleanser. This nutrient-dense antioxidant promotes a luminous complexion by penetrating pores and drawing out impurities.
Full Ingredient List:
Disclaimer: Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease. If you have a pre-existing skin condition, please consult a physician prior to use.
Our Toxic Free Promise
The Clay Mask was designed to detoxify your skin. This purification process begins with the formulation itself.
100% free of toxins. Formulated WITHOUT comedogenic ingredients, synthetic fragrances, parabens, sulfates (SLS/SLES), phthalates, DEA, MCI/MI, formaldehyde-releasing preservatives, heavy metals, PFAs, talc, petrolatum/paraffin/mineral oil, lanolin, gluten, denatured alcohol, or unnecessary emulsifiers and solvents.
Clean + Conscious
No added fragrance
No sulfates
No silicones
No parabens
No phthalates
No paraffins
No mineral oil
No phenoxyethanol
No PEGs
"The clay mask is the first thing I used, and I’ve still never encountered anything like it! So effective. So skin-brightening. Such powerful results, yet so gentle! I love Andy, his devotion to pure ingredients, and his products! Alitura will always be a staple in my routine!"
Andy Hnilo (Founder)
THE JOURNEY
I woke up in a hospital bed on the night of March 20th, 2011. I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places. Out of desperation to repair my own facial scarring, I began making my own natural skincare products at home.
I recognized that I had the power to choose how this would impact my future and accepted that I would have to pave my own path towards rebuilding both my body and my spirit. I was determined to recover and come back even stronger, attacking my injuries both from the inside and outside.
Our nutrition-first approach amplifies our natural ability to repair and restore. Through meticulous research, I carefully sourced active ingredients that would accelerate my skin's healing process, using myself as my biggest science experiment. I was back on a runway in 8 weeks.
Staying true to my own values, our customers can feel assured that Alitura is committed to using only the cleanest all-natural ingredients in our products. I am proud and excited to share our products with you.
Andy Hnilo (Founder)
THE JOURNEY
I woke up in a hospital bed on the night of March 20th, 2011. I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places. Out of desperation to repair my own facial scarring, I began making my own natural skincare products at home.
I recognized that I had the power to choose how this would impact my future and accepted that I would have to pave my own path towards rebuilding both my body and my spirit. I was determined to recover and come back even stronger, attacking my injuries both from the inside and outside.
Our nutrition-first approach amplifies our natural ability to repair and restore. Through meticulous research, I carefully sourced active ingredients that would accelerate my skin's healing process, using myself as my biggest science experiment. I was back on a runway in 8 weeks.
Staying true to my own values, our customers can feel assured that Alitura is committed to using only the cleanest all-natural ingredients in our products. I am proud and excited to share our products with you.
FAQ's
How often should I use the clay mask?
Think of it as your weekly skin reset. For most skin types, 1–3 times a week is the sweet spot. Sensitive skin? Start with once weekly and build up as your skin adjusts. You’ll feel the difference with this soothing ritual of rejuvenation.
Should I mix the mask with water or apple cider vinegar?
Both work wonders. Water delivers a gentle cleanse, while apple cider vinegar dials things up, acting as a natural astringent to refine and tone. (Pro tip: Skip the ACV if your skin leans sensitive.)
Can I use the clay mask with other Alitura products?
Absolutely. After pulling out impurities with the Clay Mask, your skin is primed to drink in hydration. Follow with our Gold Serum or Moisturizer to revive your skin’s luminous glow.
Is the clay mask safe for acne-prone skin?
Yes, and it’s a game changer! With handpicked ingredients like Calcium Bentonite to draw out impurities, Rhassoul to unclog and tone, and Kaolin to purify and calm flare ups—this mask rewrites your skin’s story.
How long should I leave the mask on?
Let it sit for 20–30 minutes (or until fully dry), then rinse gently and finish with a cold water splash to close pores and seal the deal. For sensitive, reactive skin, we recommend leaving it on for 10-15 minutes and rinsing it off before it fully dries.
Is it non-comedogenic?
Yes. Each nutrient-rich ingredient was carefully chosen to nourish, not clog. Your skin deserves clarity, not compromise.
Is it scented?
No, there’s no added fragrance. Our Clay Mask has a clean, earthy scent from natural clays and botanicals, with nothing added or artificial. Want to make it your own? Add a drop or two of your favorite essential oil. (We love Clary Sage, Lemongrass, or Blood Orange.)
Thousands of 5 Star Reviews