These two genesis products helped to heal the skin of our Founder and launched Alitura. An effective skincare routine in two simple steps: rejuvenate your skin with The Alitura Clay Masks' unique brightening formula by maximizing blood-flow to the surface of the skin, while gently exfoliating dead skin cells. Perfectly followed by feeding your skin with our carefully formulated Award Winning Moisturizer, made with 95% Organic plant botanicals, superfood extracts and cold-pressed essential oils.

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  • Cruelty-Free
  • 100% Pure Ingredients
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Rebuild your skin from the inside out by enriching it with 10% L-Ascorbic Acid, the highest quality Vitamin C on the market. Growth factor-rich Colostrum drawn from grass-fed cows in their first 6 hours of milking nourishes and replenishes the skin with vital nutrients, minerals, enzymes, and amino acids. Freshwater Pearl powder gently minimizes sun spots and evens skin tone.

American Ginseng clears blemishes with its refreshing, blood-building properties. Organic Kelp powder adds its earthy, yet potent, qualities to round out the perfect topical nourishment for your skin.

Skincare Set includes
1 – 7.1 oz jar of The Alitura Clay Mask
1 – 50 ml bottle of The Alitura Anti-Aging Moisturizer

Treat your skin to nutrients, not toxins.

Our products are formulated WITHOUT comedogenic ingredients, synthetic fragrances, parabens, sulfates (SLS/SLES), phthalates, DEA, MCI/MI, formaldehyde-releasing preservatives, heavy metals, PFAs, talc, petrolatum/paraffin/mineral oil, lanolin, gluten, denatured alcohol, or unnecessary emulsifiers and solvents.

Bottled In Miron Glass: “Preserved by the bottle not by Toxins”.

Sustainably sourced from the Netherlands, our biophotonic Miron glass is ultra-durable, non-toxic, and designed to naturally preserve our formulations. By allowing only infrared and violet light to pass through, it helps protect and works to enhance the potency of our ingredients—eliminating the need for harsh, synthetic preservatives. The Alitura Clay Mask is the only exception to this as it is housed in a BPA-Free plastic jar.

Step 1: Clay Mask – Apply gently, but generously and let dry for 20-30 minutes. Then rinse off completely to deeply purify and rejuvenate your skin.

Step 2: Moisturizer – Gently massage into the face, neck, décolletage, and around the eye area in the morning after the Alitura Gold Serum and evening prior to applying the Alitura Night Cream.

For best results: Use each product within 6 months of opening.

Alitura Clay Mask
Freshwater Pearl Powder, 6-Hour Grass-Fed Colostrum, American Ginseng, 10% L-Ascorbic Acid (Vitamin C), Rhassoul Clay, Illite, Calcium Bentonite Clay, Kaolin Clay, Organic Kelp Powder.

Anti-Aging Moisturizer
95.4% Organic Superfoods and Skin Beautifying Oils: Purified Hawaiian Water, Organic Extra Virgin Olive Oil, Organic Cocoa Butter, Organic Beeswax, Organic Evening Primrose Oil, Organic Aloe Vera Juice, Raw Organic Wilelaiki (Christmas Berry) Honey, Organic Bee Propolis Extract, Organic Ylang Ylang Essential Oil, Organic Australian Sandalwood Essential Oil, Organic German Blue Chamomile Essential Oil, Organic Sea Buckthorn Essential Oil, Wildcrafted Calendula Essential Oil, Organic, Carrot Seed Essential Oil, Wildcrafted Vanilla Essential Oil, Royal Jelly.

Bottled In Miron Glass: “Preserved by the bottle not by Toxins”.

Sustainably sourced from the Netherlands, our biophotonic Miron glass is ultra-durable, non-toxic, and designed to naturally preserve our formulations. By allowing only infrared and violet light to pass through, it helps protect and works to enhances the potency of our ingredients—eliminating the need for harsh, synthetic preservatives. The Alitura Clay Mask is the only exception to this as it is housed in a BPA-Free plastic jar.

Disclaimer: Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease. If you have a pre-existing skin condition, please consult a physician prior to use.

AS SEEN IN

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BGLLogo
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6707db226e943-AskMen-cropped
ELLE_Magazine_Logo-cropped
HuffPost-cropped
VOGUE_LOGO-cropped
Mens_Health__2_-cropped
photo
BGLLogo
paleo-magazine-logo-vector-cropped
BULLETPROOFtransparent2
BEAUTYINDEPENDENTtransparent
USA-Today-logo
6707db226e943-AskMen-cropped
ELLE_Magazine_Logo-cropped
HuffPost-cropped
VOGUE_LOGO-cropped
Mens_Health__2_-cropped
photo
BGLLogo
paleo-magazine-logo-vector-cropped
BULLETPROOFtransparent2
BEAUTYINDEPENDENTtransparent
USA-Today-logo
6707db226e943-AskMen-cropped
ELLE_Magazine_Logo-cropped
HuffPost-cropped
VOGUE_LOGO-cropped
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Real Skin
REAL RESULTS

Ultimately our success story is made from yours. We love this stuff, keep sharing your experience with Alitura products with us. Real skin results from real people.

"They do everything and more than all of my other products combined without ever stressing my skin out. I haven't had a breakout since starting with Alitura (which were a weekly occurrence before); do yourself the best favor and just get this."

HEAR WHY OVER 114,000 CUSTOMERS TRUST THEIR SKIN TO ALITURA

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4.9
Rated 4.9 out of 5 stars
Based on 1,384 reviews
98%would recommend these products
Slide 1 selected
1,384 reviews
  • HS
    home S. R.
    Verified Buyer
    Reviewing
    The Moisturizer
    I recommend this product
    Rated 5 out of 5 stars
    Oct 26, 2026
    Perfect base to start the day

    This moisturizer just feels good and looks good. A couple pumps into my hand and patting into my face does the job. My skin looks hydrated, feels hydrated and when I put my makeup on, everything looks plump and glowy.

  • S
    Sharon
    Reviewing
    The Moisturizer
    I recommend this product
    Rated 5 out of 5 stars
    Oct 24, 2026
    5 Stars

    I live in a very dry climate, and this moisturizer feels wonderful on my face

  • DC
    Dina C.
    Verified Buyer
    Reviewing
    The Moisturizer
    I recommend this product
    Rated 5 out of 5 stars
    Oct 24, 2026
    Soooo Moisturizing

    Can’t live without THE MOISTURIZER- especially during NY winters. It has the most amazing subtle, fresh fragrance and it’s all natural so zero irritation (I have very sensitive skin) . I apply to damp skin right after washing or showering. Be sure to gently shake the bottle as the oils tend to stay on top. Go light if using before makeup. You only need a very small amount! It soaks right into your skin & instantly plumps it up. When applying before bedtime, I use a bit more & the next morning, I look like I went on vaca. Love everything I’ve tried so far, but the moisturizer is the one thing I make sure I never run out of!

  • KH
    Kayla H.
    Verified Buyer
    Reviewing
    The Moisturizer
    I recommend this product
    Rated 5 out of 5 stars
    Oct 9, 2026
    can't get enough

    I've been using Alitura products nonstop since maybe 2013 and I've never come across another brand who does it just as well nor better. I've used every single product Alitura has to offer and I must say, the moisturizer is one of my favorites! The smell is so refreshing, probably the best in terms of scent. I tend to switch between this and the gold serum, or use them together as well. I enjoy other fresh face oils (to switch up the scents in my routine) in conjunction with the moisturizer, which i think replaces the gold serum but i always have gold serum on hand as well. My esthetician seems to think all the alitura products i'm using are working great for my skin because she never tries to sell me anything XD She tells me to just keep doing whatever i'm doing

    Alitura
    Oct 11, 2026

    Ohh I have seen this lovely name for over a decade! HI! Thank you for this! This makes me/us so happy! We appreciate you!

  • M
    Megan
    Reviewing
    The Clay Mask
    Rated 3 out of 5 stars
    Oct 9, 2026
    3 Stars

    Only use my one so far but so far so good and I did take the instructions on the John Hart and mixed it with apple cider vinegar. I did have surprisingly good results. It did get a little spicy at first and tingle and was afraid I might be actually burning my skin, but I was not my skin came out ultra smooth, but it did sting my eyes for a slight bit as it was on my face, but I did like the results in the end, and it seemed to get rid of most of my dead skin. So do if you can stand it with the instructions on the box say and replace water with apple cider vinegar and your in for a really good result. Excited to see you within the next two or three times will bring. I’m definitely going to be mixing it again with the apple cider vinegar because it does seem to exfoliate almost all of the dead skin off your face go ahead and give it a shot. Looking forward to it for the next couple times 2 Thumbs Way up and came with a way cute free gift. This guy truly believes in the wonderful product!


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