Alitura Theory
by Alitura Internal
One of the first rules of holistic skin care is, “if you wouldn’t eat it, don’t put it on your skin.” Therefore it becomes of utmost importance to carefully observe the labels of your skincare products, just as you would your food. By now, most of us have confronted the fact that the FDA has not done the most honest job of regulating what is considered safe for consumption – this also applies to skincare and beauty products. The truth is, most commercial skincare and hygiene products are incredibly toxic. There are literally thousands of chemicals in commercial products, all of which are absorbed directly into the bloodstream once applied to your skin. You might be wondering how it is possible for unnatural and harmful ingredients to make their way into these products. The simple answer is that large corporations actually have the ability to freely use any raw ingredients they like without government evaluation or approval. In short, the skincare industry is highly unregulated.
